From 26 to 29 November 2018, Kirby MEA participated in the Big 5 Dubai, the region’s largest construction exhibition, which took place this year at the Dubai Trade Center.
This year, the Kirby stand was designed to showcase its transformation from a standard metal building supplier to a manufacturer with the capability to design architecturally appealing buildings.
To echo Kirby’s transformation, the physical stand was designed to show the curved steel structure design that holds glass and Alco bond exterior finish for visitors to interact with, and experience first-hand the versatility of Kirby’s design and manufacturing capabilities.
All the value propositions were displayed on the back wall of the stand, designed and incorporated as part of the Kirby logo, while the front display showcased Kirby’s manufacturing capabilities and diverse engineering expertise in meeting the cladding requirements of the customers with designs that are functional but also pleasing to the eye. A large LED screen also displayed our corporate video along with Kirby projects for passersby and expo attendees to watch.
The event was a success for the team involved, meeting the targeted objectives to enhance Kirby’s presences in the MEA markets, and capturing necessary marketing insights on the latest construction industry conditions, activities, tools, and trends. In addition, it provided members of the Kirby MEA team the opportunity to speak to various stakeholders of the construction industry such as investors, consultants, builders, contractors, project managers, engineers, and government officials. All in all, the event was a great forum for Kirby to demonstrate our excellent capabilities in the metal construction industry.